Rezultaty & Kluczowe wnioski
Promotion
Aby plecionkarstwo miało przyszłość, musi stać się widoczne. Zwiększenie jego widoczności jest kluczowe
dla utrzymania tego rzemiosła przy życiu i zapewnienia mu aktualności.
Visibility is essential for the future of basketry.
The project demonstrated that raising awareness benefits the entire sector
by attracting new learners, customers and supporters.
IMPORTANT ELEMENTS
- Authentic storytelling
Showing the people, knowledge and values behind the craft. - Strong visual identity
Making basketry recognizable and contemporary. - Collaborative promotion
Communicating across organisations and countries.
Basketry should not only be presented as a traditional craft, but as a
meaningful cultural practice with social, environmental and economic relevance.
Photo gallery